Ashcroft Media Co. Blog

How to Get More Variety in Your Content – Change it up and Keep Your Audience Engaged

5 hours ago3 min read

How to Get More Variety in Your Content – Change it up and Keep Your Audience Engaged

When you’re making digital content to share on Instagram or Facebook, there certainly is something to be said for choosing a style

Does it Matter What Your Thumbnail is for an Instagram Video? How to Pick a Good One

Ashcroft Media Co.

1 day ago2 min read

Does it Matter What Your Thumbnail is for an Instagram Video? How to Pick a Good One

So you’ve finished up an Instagram video and you’re about to post it. The app auto generates a thumbnail of your face stuck in-between two

How to Film a Podcast Style Video and Why They’re so Great for Socials – Social Media Video Ideas

Ashcroft Media Co.

4 days ago5 min read

How to Film a Podcast Style Video and Why They’re so Great for Socials – Social Media Video Ideas

I’m sure you’ve seen those videos where it looks like the subject is doing an interview – it’s a quick cut of them saying something profound

Should the Lights Be on or off For Architectural Photos?

Ashcroft Media Co.

6 days ago3 min read

Should the Lights Be on or off For Architectural Photos?

So, you’re a real estate agent or an architectural designer, or maybe an interior designer. Maybe you’re a contractor or a developer of some

Ashcroft Media Co.

Dec 31, 20242 min read

What is a Brand? How to Know Where You Stand in the Public Eye

What is a brand? Is it a symbol? Is it a drawing made into a logo? Is it a feeling or a taste, sight, sound or thought?

How to Get More Traction on an Instagram Post – Posting as a Collaborator

Ashcroft Media Co.

Dec 30, 20243 min read

How to Get More Traction on an Instagram Post – Posting as a Collaborator

I know you’ve heard of tagging other profiles when you’re throwing up a photo carousel or a reel, but have you heard of posting as a

How to Put Captions on Your Videos – The Best App and a How to Guide

Ashcroft Media Co.

Dec 23, 20243 min read

How to Put Captions on Your Videos – The Best App and a How to Guide

I’m sure you’ve seen those videos – the ones with the bold and punchy captions flashing across the screen.

Why Every Business Should Have a YouTube Channel

Ashcroft Media Co.

Dec 20, 20242 min read

Why Every Business Should Have a YouTube Channel

Attention spans are dwindling and people want more and more, for less and less periods of time.

How to Grow Organically on Instagram – Share Value, Keep ‘Em Coming Back and Get Social

Ashcroft Media Co.

Dec 19, 20244 min read

How to Grow Organically on Instagram – Share Value, Keep ‘Em Coming Back and Get Social

So how do you grow organically on Instagram? Well, to keep it quite simple – just do the work.

Quantity vs. Quality – Why Working in Quantity is the Only Way to Make Quality

Ashcroft Media Co.

Dec 17, 20244 min read

Quantity vs. Quality – Why Working in Quantity is the Only Way to Make Quality

Quantity vs. quality. It’s an age old argument that will never be settled.

Shoot Photos With Posting in Mind – How to Get The Most Out of Your Content as a Construction Company

Ashcroft Media Co.

Dec 11, 20243 min read

Shoot Photos With Posting in Mind – How to Get The Most Out of Your Content as a Construction Company

So it happens all the time. You’re a construction company, and you work on a project for nearly a year.

The Art of Being Authentic – How to Attract Your Ideal Client

Ashcroft Media Co.

Dec 10, 20243 min read

The Art of Being Authentic – How to Attract Your Ideal Client

The art of being authentic. Sometimes it can feel like a lost one.

How Often to Post on Social Media – The Value of Daily Posting

Ashcroft Media Co.

Dec 9, 20243 min read

How Often to Post on Social Media – The Value of Daily Posting

Using social media as a marketing strategy is a long term game, and isn’t something to be overlooked.

The Long Form Process Video – The Best Piece of Marketing for a Contractor

Ashcroft Media Co.

Dec 6, 20243 min read

The Long Form Process Video – The Best Piece of Marketing for a Contractor

If you’re a contractor, or you work for a construction company, then this is for you.

Content Strategies vs. One Off Videos – Why The Difference Matters and What to Consider

Ashcroft Media Co.

Dec 5, 20243 min read

Content Strategies vs. One Off Videos – Why The Difference Matters and What to Consider

So, you’re a growing business and you’re gaining some momentum locally.

Geotagging – What it is and Why Every Local Physical Business Should Do it.

Ashcroft Media Co.

Dec 2, 20243 min read

Geotagging – What it is and Why Every Local Physical Business Should Do it.

Ah, yes – geotagging! Sounds pretty fancy, huh? Sounds pretty sophisticated. Well, not really.

What is Copywriting? How to Write Better Descriptions For Your Social Media Posts

Ashcroft Media Co.

Nov 29, 20243 min read

What is Copywriting? How to Write Better Descriptions For Your Social Media Posts

Copywriting is one of those things that comes in many flavours and styles.

The Best Photo Editing Software on Your Phone – A Brief Overview of The Lightroom App

Ashcroft Media Co.

Nov 26, 20243 min read

The Best Photo Editing Software on Your Phone – A Brief Overview of The Lightroom App

Alright, so you snapped a pretty good photo on your phone, but you want to touch it up a little bit and make it a little extra special.

Content is Not King – Challenging an Industry Wide Cliché

Ashcroft Media Co.

Nov 25, 20244 min read

Content is Not King – Challenging an Industry Wide Cliché

Uh oh, I may be blowing the lid off of something that shouldn’t have been touched.

Habit Hacking: Creating Social Media Habits For Your Business – Filming Yourself and Making the Routine Stick

Ashcroft Media Co.

Nov 22, 20245 min read

Habit Hacking: Creating Social Media Habits For Your Business – Filming Yourself and Making the Routine Stick

If you’re anything like me, you start something new – stick to it for a while – I dunno, maybe a week or two – and then ditch it.