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So you Want to Make Some Content – Start With Why
If you’ve been throwing the idea around to hop on the content creation train, and you’ve arrived at this point where you’re ready to hire
Ashcroft Media Co.
Mar 113 min read
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If you Could Only Afford to Make one Piece of Content, What Would it be?
When it comes to digital marketing and content creation for your business, there are a lot of options to sift through.
Ashcroft Media Co.
Mar 103 min read
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What is a Brand Awareness Video? And Why Should you Have one on the Homepage of Your Site?
Your brand is the way that the public perceives you and your business.
Ashcroft Media Co.
Feb 183 min read
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Attention is the New Oil – Why Content Creation Should be at the Forefront of your Business Plan
This might come as a bit of a surprise, but there’s a new non-renewable resource that’s now even more valuable than fossil fuels.
Ashcroft Media Co.
Feb 43 min read
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Photography Composition Hacks – The Rule of Thirds
Rules are meant to be learnt, so they can then be broken or bent.
Ashcroft Media Co.
Jan 272 min read
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Product Photography for Beginners – How to Get Great Product Photos on Your Own
You’ve created your own pieces of work, whether it’s jewelry, clothing or footwear – and now you need to take photos of the product to sell.
Ashcroft Media Co.
Jan 243 min read
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How to Get More Variety in Your Content – Change it up and Keep Your Audience Engaged
When you’re making digital content to share on Instagram or Facebook, there certainly is something to be said for choosing a style
Ashcroft Media Co.
Jan 73 min read
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Does it Matter What Your Thumbnail is for an Instagram Video? How to Pick a Good One
So you’ve finished up an Instagram video and you’re about to post it. The app auto generates a thumbnail of your face stuck in-between two
Ashcroft Media Co.
Jan 62 min read
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How to Film a Podcast Style Video and Why They’re so Great for Socials – Social Media Video Ideas
I’m sure you’ve seen those videos where it looks like the subject is doing an interview – it’s a quick cut of them saying something profound
Ashcroft Media Co.
Jan 35 min read
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How to Put Captions on Your Videos – The Best App and a How to Guide
I’m sure you’ve seen those videos – the ones with the bold and punchy captions flashing across the screen.
Ashcroft Media Co.
Dec 23, 20243 min read
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How to Grow Organically on Instagram – Share Value, Keep ‘Em Coming Back and Get Social
So how do you grow organically on Instagram? Well, to keep it quite simple – just do the work.
Ashcroft Media Co.
Dec 19, 20244 min read
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Quantity vs. Quality – Why Working in Quantity is the Only Way to Make Quality
Quantity vs. quality. It’s an age old argument that will never be settled.
Ashcroft Media Co.
Dec 17, 20244 min read
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The Long Form Process Video – The Best Piece of Marketing for a Contractor
If you’re a contractor, or you work for a construction company, then this is for you.
Ashcroft Media Co.
Dec 6, 20243 min read
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The Best Photo Editing Software on Your Phone – A Brief Overview of The Lightroom App
Alright, so you snapped a pretty good photo on your phone, but you want to touch it up a little bit and make it a little extra special.
Ashcroft Media Co.
Nov 26, 20243 min read
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Content is Not King – Challenging an Industry Wide Cliché
Uh oh, I may be blowing the lid off of something that shouldn’t have been touched.
Ashcroft Media Co.
Nov 25, 20244 min read
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Should I Film Myself For Social Media? The Top 5 Benefits of Filming Yourself For Your Small Business or Brand
So, as of late, you may be contemplating "should I be filming myself for social media?"
Ashcroft Media Co.
Nov 18, 20245 min read
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Brand Videos – What Are They And Why Are They Important?
When it comes to your business, brand truly is everything – it’s how you’re depicted in the public eye.
Ashcroft Media Co.
Nov 5, 20243 min read
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What Kind of Videos Should I Make For My Business? A Deep Dive into Educational Videos
If you’re sitting there, racking your brain, “Gah! I know I need to make videos, I just don’t know what kind to make!
Ashcroft Media Co.
Nov 4, 20242 min read
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What is a Story? Get to Know Yours, How to Tell it – and Why it Matters
Stories are everything – As Lisa Cron writes, “Story, as it turns out, was crucial to our evolution – more so than opposable thumbs.
Ashcroft Media Co.
Oct 29, 20243 min read
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Lighting 101 for Videos. The difference Between Hard and Soft Light, and How to Get a Great Lighting Setup For Under $100
I’m going to go ahead and use a cliché phrase I’m sure you’ve heard a million times before. Lighting is everything.
Ashcroft Media Co.
Oct 24, 20244 min read
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