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Ashcroft Media Co.
3 days ago3 min read
How to Get More Variety in Your Content – Change it up and Keep Your Audience Engaged
When you’re making digital content to share on Instagram or Facebook, there certainly is something to be said for choosing a style
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Ashcroft Media Co.
4 days ago2 min read
Does it Matter What Your Thumbnail is for an Instagram Video? How to Pick a Good One
So you’ve finished up an Instagram video and you’re about to post it. The app auto generates a thumbnail of your face stuck in-between two
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Ashcroft Media Co.
Jan 13 min read
Should the Lights Be on or off For Architectural Photos?
So, you’re a real estate agent or an architectural designer, or maybe an interior designer. Maybe you’re a contractor or a developer of some
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Ashcroft Media Co.
Dec 31, 20242 min read
What is a Brand? How to Know Where You Stand in the Public Eye
What is a brand? Is it a symbol? Is it a drawing made into a logo? Is it a feeling or a taste, sight, sound or thought?
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Ashcroft Media Co.
Dec 30, 20243 min read
How to Get More Traction on an Instagram Post – Posting as a Collaborator
I know you’ve heard of tagging other profiles when you’re throwing up a photo carousel or a reel, but have you heard of posting as a
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Ashcroft Media Co.
Dec 19, 20244 min read
How to Grow Organically on Instagram – Share Value, Keep ‘Em Coming Back and Get Social
So how do you grow organically on Instagram? Well, to keep it quite simple – just do the work.
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Ashcroft Media Co.
Dec 17, 20244 min read
Quantity vs. Quality – Why Working in Quantity is the Only Way to Make Quality
Quantity vs. quality. It’s an age old argument that will never be settled.
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Ashcroft Media Co.
Dec 11, 20243 min read
Shoot Photos With Posting in Mind – How to Get The Most Out of Your Content as a Construction Company
So it happens all the time. You’re a construction company, and you work on a project for nearly a year.
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Ashcroft Media Co.
Dec 10, 20243 min read
The Art of Being Authentic – How to Attract Your Ideal Client
The art of being authentic. Sometimes it can feel like a lost one.
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Ashcroft Media Co.
Dec 9, 20243 min read
How Often to Post on Social Media – The Value of Daily Posting
Using social media as a marketing strategy is a long term game, and isn’t something to be overlooked.
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Ashcroft Media Co.
Dec 5, 20243 min read
Content Strategies vs. One Off Videos – Why The Difference Matters and What to Consider
So, you’re a growing business and you’re gaining some momentum locally.
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Ashcroft Media Co.
Dec 2, 20243 min read
Geotagging – What it is and Why Every Local Physical Business Should Do it.
Ah, yes – geotagging! Sounds pretty fancy, huh? Sounds pretty sophisticated. Well, not really.
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Ashcroft Media Co.
Nov 26, 20243 min read
The Best Photo Editing Software on Your Phone – A Brief Overview of The Lightroom App
Alright, so you snapped a pretty good photo on your phone, but you want to touch it up a little bit and make it a little extra special.
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Ashcroft Media Co.
Nov 25, 20244 min read
Content is Not King – Challenging an Industry Wide Cliché
Uh oh, I may be blowing the lid off of something that shouldn’t have been touched.
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Ashcroft Media Co.
Nov 11, 20245 min read
How To Run a Successful Facebook Ad Campaign – And which Physical Businesses Should Use Them
Oh, the wonderful world of Facebook Ads. Should you run one? Should you not? Let’s take a deep dive.
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Ashcroft Media Co.
Nov 8, 20243 min read
How To Make a Content Schedule – And Why it Makes Your Life Easier
So, I’m sure you’ve seen these profiles before – they’re posting every single day.
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Ashcroft Media Co.
Oct 29, 20243 min read
What is a Story? Get to Know Yours, How to Tell it – and Why it Matters
Stories are everything – As Lisa Cron writes, “Story, as it turns out, was crucial to our evolution – more so than opposable thumbs.
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Ashcroft Media Co.
Oct 24, 20244 min read
Lighting 101 for Videos. The difference Between Hard and Soft Light, and How to Get a Great Lighting Setup For Under $100
I’m going to go ahead and use a cliché phrase I’m sure you’ve heard a million times before. Lighting is everything.
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Ashcroft Media Co.
Oct 21, 20243 min read
Boost Your Engagement: How To Run an Instagram Contest
Instagram contests are a phenomenal way to grow your audience.
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Ashcroft Media Co.
Oct 16, 20243 min read
How to Take Photos For a Construction Company
So, you’re a construction company and you’re growing fast.
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