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What is a Brand? How to Know Where You Stand in the Public Eye
What is a brand? Is it a symbol? Is it a drawing made into a logo? Is it a feeling or a taste, sight, sound or thought?
Ashcroft Media Co.
Dec 31, 20242 min read
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How to Get More Traction on an Instagram Post – Posting as a Collaborator
I know you’ve heard of tagging other profiles when you’re throwing up a photo carousel or a reel, but have you heard of posting as a
Ashcroft Media Co.
Dec 30, 20243 min read
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How to Grow Organically on Instagram – Share Value, Keep ‘Em Coming Back and Get Social
So how do you grow organically on Instagram? Well, to keep it quite simple – just do the work.
Ashcroft Media Co.
Dec 19, 20244 min read
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Quantity vs. Quality – Why Working in Quantity is the Only Way to Make Quality
Quantity vs. quality. It’s an age old argument that will never be settled.
Ashcroft Media Co.
Dec 17, 20244 min read
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Shoot Photos With Posting in Mind – How to Get The Most Out of Your Content as a Construction Company
So it happens all the time. You’re a construction company, and you work on a project for nearly a year.
Ashcroft Media Co.
Dec 11, 20243 min read
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The Art of Being Authentic – How to Attract Your Ideal Client
The art of being authentic. Sometimes it can feel like a lost one.
Ashcroft Media Co.
Dec 10, 20243 min read
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How Often to Post on Social Media – The Value of Daily Posting
Using social media as a marketing strategy is a long term game, and isn’t something to be overlooked.
Ashcroft Media Co.
Dec 9, 20243 min read
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Content Strategies vs. One Off Videos – Why The Difference Matters and What to Consider
So, you’re a growing business and you’re gaining some momentum locally.
Ashcroft Media Co.
Dec 5, 20243 min read
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Geotagging – What it is and Why Every Local Physical Business Should Do it.
Ah, yes – geotagging! Sounds pretty fancy, huh? Sounds pretty sophisticated. Well, not really.
Ashcroft Media Co.
Dec 2, 20243 min read
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The Best Photo Editing Software on Your Phone – A Brief Overview of The Lightroom App
Alright, so you snapped a pretty good photo on your phone, but you want to touch it up a little bit and make it a little extra special.
Ashcroft Media Co.
Nov 26, 20243 min read
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Content is Not King – Challenging an Industry Wide Cliché
Uh oh, I may be blowing the lid off of something that shouldn’t have been touched.
Ashcroft Media Co.
Nov 25, 20244 min read
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How To Run a Successful Facebook Ad Campaign – And which Physical Businesses Should Use Them
Oh, the wonderful world of Facebook Ads. Should you run one? Should you not? Let’s take a deep dive.
Ashcroft Media Co.
Nov 11, 20245 min read
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How To Make a Content Schedule – And Why it Makes Your Life Easier
So, I’m sure you’ve seen these profiles before – they’re posting every single day.
Ashcroft Media Co.
Nov 8, 20243 min read
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What is a Story? Get to Know Yours, How to Tell it – and Why it Matters
Stories are everything – As Lisa Cron writes, “Story, as it turns out, was crucial to our evolution – more so than opposable thumbs.
Ashcroft Media Co.
Oct 29, 20243 min read
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Lighting 101 for Videos. The difference Between Hard and Soft Light, and How to Get a Great Lighting Setup For Under $100
I’m going to go ahead and use a cliché phrase I’m sure you’ve heard a million times before. Lighting is everything.
Ashcroft Media Co.
Oct 24, 20244 min read
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Boost Your Engagement: How To Run an Instagram Contest
Instagram contests are a phenomenal way to grow your audience.
Ashcroft Media Co.
Oct 21, 20243 min read
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How to Take Photos For a Construction Company
So, you’re a construction company and you’re growing fast.
Ashcroft Media Co.
Oct 16, 20243 min read
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5 Tips on How to Take a Better Headshot
It’s no secret that professional looking headshots are a great way to help your business or brand stand out better amongst the crowd.
Ashcroft Media Co.
Oct 10, 20242 min read
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