Your brand is the way that the public perceives you and your business.

A modern-day business requires three things to be considered successful.

Now, before I even dive into this – I’ll preface by saying that your mindset is at the heart of all business successes and failures

I’m sitting in a ski chalet at the moment. It’s still dark outside, there’s a fire going in the woodstove.

As human beings, we’re all extremely different – but the modern day man and woman has one commonality – we all watch things online.

This might come as a bit of a surprise, but there’s a new non-renewable resource that’s now even more valuable than fossil fuels.

The other night I watched Christopher Nolan’s movie Oppenheimer.

As much as we don’t really want to care about it, what your Instagram page reads at the top says a lot about you and your business.

Rules are meant to be learnt, so they can then be broken or bent.

You’ve created your own pieces of work, whether it’s jewelry, clothing or footwear – and now you need to take photos of the product to sell.

So maybe you’ve had someone running a website for you or your business for a few years now, and it’s just kind of sat there.

When you’re making digital content to share on Instagram or Facebook, there certainly is something to be said for choosing a style

So you’ve finished up an Instagram video and you’re about to post it. The app auto generates a thumbnail of your face stuck in-between two

I’m sure you’ve seen those videos where it looks like the subject is doing an interview – it’s a quick cut of them saying something profound

So, you’re a real estate agent or an architectural designer, or maybe an interior designer. Maybe you’re a contractor or a developer of some

What is a brand? Is it a symbol? Is it a drawing made into a logo? Is it a feeling or a taste, sight, sound or thought?

I know you’ve heard of tagging other profiles when you’re throwing up a photo carousel or a reel, but have you heard of posting as a

I’m sure you’ve seen those videos – the ones with the bold and punchy captions flashing across the screen.

Attention spans are dwindling and people want more and more, for less and less periods of time.

So how do you grow organically on Instagram? Well, to keep it quite simple – just do the work.